Continental Control Systems Turns to Redpines to Increase Attention from Press and Potential Customers
Continental Control Systems (CCS) wanted to raise its profile with key publications in the energy management, electric sub-metering, building automation and HVAC markets. The company turned to Redpines to help orchestrate a visibility campaign that would allow then to reach prospects, customers, partners, and distribution channel representatives through the business-to-business trade press. The agency wrote and distributed ten press releases over a five-month period, and also assisted CCS with promotions surrounding four tradeshows: WEEC 2011/2012, Greenbuild 2011/2012, and Globalcon 2012. In addition, Redpines wrote and placed two thought leadership articles for CCS in major leading trade publications. The agency’s efforts resulted in hundreds of online print placements, coverage in the AHR Daily News, and significantly improved SEO, also a primary goal of the client.
Founded in 1995, Colorado-based Continental Control Systems specializes in electric metering used for the measurement of energy and power consumption and production. The company’s electric meters, often used as electric sub-meters, are designed to provide key electrical system measurements including power (kW) and energy (kWh) through a variety of communication protocols including BACnet®, Modbus®, and LonWorks® or as pulse output. Applications for the WattNode® and Accu-CT® – a revenue grade current transformer, include revenue-grade production metering, tenant space energy sub-metering, sub-metering for LEED, net metering and energy/ demand management. All Continental Control Systems products are listed or recognized by Underwriters Laboratories Inc. for use in both the United States and Canada. (cUL)