Redpines’ Design and Writing Expertise Provide Creative Vision for VidaBox


VidaBox sells to clients who are sophisticated, understand the benefits of technology, and have money to spend. To make a big splash with them at CEDIA 2011, the company needed to distinguish itself in a sea of bigger competitors by creating booth panels and brochures featuring high design values, and incorporating messaging with an emotional pull that would resonate with potential customers. The company had tried to design their panels and brochures themselves using Adobe® FireWorks® and PhotoShop®; however, they ran into one major obstacle: while they had the creative tools, they did not have the creative vision or design expertise. VidaBox needed help, and it turned to Redpines to meet its needs.


Redpines developed the copy for VidaBox’s CEDIA booth panels and product brochures, created designs for both in PowerPoint®, critiqued a presentation created by an outside professional presenter, and searched for stock images – a very time-consuming project that saved VidaBox hours of work. The PowerPoint pages, in conjunction with a tutorial from Redpines, served as a complete guide for producing the final artwork, showing the positioning of panel elements, copy, and colors. Redpines reviewed the final artwork and made all recommended changes, completing the project in early September in time for CEDIA.

From the Customer

“Redpines has a smooth process in place that makes working with them a great experience,” said Steven Cheung, president of VidaBox LLC. “Booth graphics and literature design is not our area of expertise, so it was very helpful to rely on Redpines’s experience and to follow their guided plan. In addition, our old tag lines were becoming a bit dated, boring, and stodgy, and Redpines gave them a much-needed boost with strong copy that creates the emotional feel and mental pictures we were looking for. Overall, CEDIA was a great success for us, thanks in no small part to Redpines.”



VidaBox LLC digital entertainment and control solutions seamlessly combine premium media centers, audio servers, and integrated home control and automation products into complete A/V distribution ecosystems to provide an unparalleled user experience. The company’s reliable multiroom Blu-ray™ and DVD media server products support the latest options, including Netflix and streaming video, and enable comprehensive yet intuitive control of any device on any iPad®. As highly scalable systems that integrate smoothly with multizone audio and smart home technologies, VidaBox products can be installed simply and cost effectively all at once or over time.