The Redpines executive team has extensive experience in facilitating business planning programs such as corporate and departmental strategic planning, market research and pro forma financial forecasting. This can be pursued as an internal resource to encourage new growth opportunities or as a supporting document that meets the needs of investors or potential buyers of business units.
Given the rapid change in technologies and global markets a marketing plan can be a valuable tool that presents the full range of opportunities and challenges that exist. Redpines can organize or support your annual or special marketing planning efforts encompassing vertical and geographic opportunity modeling, marketing communications program development, new product launch campaigns, and marketing budget optimization.
Marketing audits offer certain similarities to a financial audit in that they are a review or assessment of your existing marketing activities. Carrying out the marketing audit provides the opportunity to evaluate your full marketing program, providing feedback on your past and present performance as well as to provide the basis for outlining possible future courses of action.