It’s surprising how many companies invest tens of thousands of dollars to exhibit at trade shows, but then drop the ball when it comes to inviting the guests of honor—their best customers—to visit their booths.

Not only does Pico Digital send E-mail invites to its trade show exhibits, it sends thank you notes to attendees.

Not so Pico Digital. The company rolls out the welcome mat with an attractive invitation and never fails to follow up after the show with an E-mail thanking everyone who stopped by and had their badges scanned. And weeks before the show, Pico Digital team members grace their E-mails with attractive signature blocks reminding recipients to stop by and see the company’s latest, whether it’s at NAB, SCTE, or one of the smaller confabs serving the cable and TV industries. Redpines is pleased to contribute to this effort with our creative energies and to see it pay off with extraordinarily high open rates for the E-mails-and some very loyal customers.