For manufacturers of electronic components, it’s not always easy to get customer success stories. But sometimes a component solution and the customer service that comes with it are so unique that an end user is happy (and even proud) to talk about it publicly. A spectacular recent example: the use of Vishay Milwaukee wirewound braking resistors in the Wonderfair Wheel, North America’s largest traveling Ferris wheel. Obviously you need some very special resistors to control the movement of a 15-story-high Ferris wheel, and equally impressive to the customer was Vishay’s ability to deliver them on the spot to the Wisconsin State Fair. You can read the complete story in this press release.
Is your company challenged when it comes to getting user stories or testimonials? Redpines would love to share with you more ideas about how to get customers to open up – or at least to let you talk about them discreetly. To learn more, please give Susan Warren a call at (516) 982-3383.
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