The “youtube.com” domain name was activated almost exactly 15 years ago, and the first video — “Me at the zoo” — was a somewhat awkward 18-second video of co-founder Jawed Karim at the San Diego Zoo. Painfully ordinary in both quality and subject matter, the video demonstrated that just about anyone has what it takes to make an online video.
Even today, an amateur video can become a YouTube sensation. For businesses marketing to other businesses, however, YouTube videos and channels done right can play a critical role in getting the attention of valuable audiences.
YouTube has evolved into the equivalent of a search engine, and it pays to treat is as such. Of course, the quality of video is important. But to attract the right viewers, you need to optimize the data in and around your content.
If you’re like most of my clients, you don’t have a lot of time to spend on YouTube optimization. So I’ve boiled it down to seven easy things that you can do quickly to take better advantage of YouTube as a search engine. You’ll find out how to make your video more visible, how to choose the right keywords, how to promote your video, and much more!
If you’re interested in my new guide, “Treat YouTube Like a Search Engine (Try These 7 Things),” sign up below.
I think you’ll find that even a couple of the guide’s tips will help you get your content the attention it deserves in the crowded world of online content.